This exciting degree is designed to reflect the various marketing industries, and aims to develop independents, self-motivated and creative thinkers. Building on a firm grounding in marketing theory and practice, you will explore the subjects from variety of practitioner perspectives including communication, product design, pricing strategy, promotion and advertising, sale management, consumer behavior, E-commerce and information management. You will be involved in a practical toolkit to enable you to make a valuable and immediate impact in a related role.
Who is it for?
This degree is for you if you:
• Wish to manage business in an ever more competitive environment of market and increasingly global context.
• This degree may suit you if you are interested in a career in marketing consultancy and marketing management, business development, advertising, public relations, consumer research and consumer relationship management.
Features of the degree
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• This degree provides an opportunity for critical and theoretical study, particularly in business marketing. You will receive an intellectual demand, broad preparation for management that draws on a wide range of social science disciplines.
• The degree will be relevant to your experiences and local environment, but will also give you a knowledge and understanding of a range of issues in local and international marketing management.
• The aim of the range of units available is to look analytically and critically at marketing management issues.
Posted in: Marketing Management
